Hartpury College


Catherine has one of the more varied career paths amongst the team, with a background that enables her to have a varied approach to helping you achieve your goals.
Catherine initially graduated from Hartpury College in 2002 with PGDip & Bsc(Hons) Equine Science. She worked for Cadbury UK for 8 years initially as a retail sales representative & progressed to an Account Manager position responsible for £10 million of their business. Finding a gap in the ‘at home’ training market she has since qualified & set up as a REPs accredited Personal Trainer & successfully established a full client list. Catherine currently has an active role in supporting the British Equestrian Federation (BEF) researching into how communication streams can be improved upon throughout the UK Equine Industry.

Job Title and Responsibilities:
Programme Manager BA (Hons) Equine Business Management
Higher Education Sports & Equine Business Lecturer

Teaching Interests:
Business Management in the Equine Industry, Finance, Marketing.

Research Interests:
• Consumer Behaviour, attitudes and participation, market segmentation and branding.
Recent Research Activity and Publications:
• Co-ordinated and supervised a collaborative case study in conjunction with the British Equestrian Federation (BEF) and Advancing Equine Scientific Excellence (AESE) looking at increasing participation in the peripheral equine industry. This case study critically evaluated the current UK equine industry, highlighted the problematic passport system and shared international best practice. It recommended the need for one passport issuing organisation and a centralised information hub with a standardised passport format.
• Currently supervising four dissertation students who are looking at increasing participation in equestrianism in conjunction with BEF and AESE. The aim of this collaborative project is to provide the BEF with a more in-depth awareness of what is currently preventing people from taking up riding.
• Own project in conjunction with the British Equestrian Federation (BEF) looking into Advancing Engagement within the Peripheral Equine Industry