Hartpury College

RICHARD WHINCUP - LECTURER IN SPORTS BUSINESS MANAGEMENT.

Richard studied for a Higher National Diploma in Sports Science and Health Studies at Solihull College and a BSc Honours Degree at Brunel University, West London in Sports and Exercise Sciences.
Richard has recently completed a Post Graduate Certificate of Higher Education at the University of the West of England.

Prior to working at Hartpury Richard worked in Physical Education, Leisure Management, Sports Development, Physical Activity Management and most recently Business Development for the Sports Partnership Herefordshire and Worcestershire.

Job Title and Responsibilities:
Lecturer in Sports Business Management. Lecturing, module leadership, Level 1 tutoring, module creation and development, programme development and research project supervision.

Teaching Interests:
Marketing, Sports Facilities Management, Sports Industry, Sport Development, Organisations and Governance.
Research Interests:
Social Marketing in Sports Development.
Recent Research Activity and Publications: