UCAS code:

Course type:
Honours and Integrated Masters Degrees

BA (Hons) Sports Business Management (with Foundation Year)

Study in a professional sports club-style environment. Work with elite athletes as part of our Sports Academy. Benefit from our connections with major sports clubs and governing bodies.

Progress into your Sports Business Management degree with a foundation year. Immerse yourself in the business-side of performance sport, studying events, sponsorship, entrepreneurship and more. Tailor your studies to suit you and undertake a work placement in industry to prepare you for your career.

This foundation year pathway provides an alternative route into degree-level study. It’s ideal for those who need to gain subject-specific knowledge and skills in order to progress onto the full BA qualification.

The modules on this course have been informed by industry, which means you’ll develop the business skills and experience that employers are looking for. Alongside sports-related topics, you’ll study the core principles and practice of business, including finance, marketing, leadership and strategic management.

The use and importance of social media, sponsorship, brand development and project management are among some of the specialist areas you’ll cover. Your assessments will focus on your practical experience, to ensure you graduate ready to hit the ground running. You could find yourself running a graduate assessment centre on campus or pitching a new business idea in the style of Dragons’ Den.

As you progress, you can tailor your studies to suit the career path you want to take. Whether event management, entrepreneurship or business development, there is a path to suit everyone. During your second year, you’ll be able to gain real-world experience working in an area of industry that interests you. You can use this to gain professional skills and experience to set you apart from other graduates.

Our excellent industry links will lead to regular trips to strengthen your learning and understanding of the behind-the-scenes workings of major businesses. We’ll also pay for you to complete an Institute of Leadership and Management qualification, widely recognised by employers across the world.

Industry opportunities

A work placement in your second year, alongside the opportunity to undertake a sandwich year in industry, will prepare you for graduate employment.  We have great partnerships with local and national sports clubs and businesses inlcduing links with Gloucester Rugby and our own Championship rugby team. You could also  experience studying in the world’s most lucrative sports industry, the United States, as part of a new study abroad option.

This course is ideal for those who...

Have a passion for sports and business, good communication skills and the drive to succeed.


This programme comprises of different modules, which focus on specific subjects. The modular structure of the programme gives you flexibility and choice and you can attend introductory sessions for optional modules before having to finally decide which ones you wish to study.

Learning and assessment

You will be assessed through a mixture of written exams, practical exams and coursework. Many of the modules will be marked based on a mixture of assessment types, whilst others will be based solely on one type of assessment.

Graduate destinations

Graduates will have the option to move into a variety of careers, either within the sporting industry or as part of the wider business industry. Career options include sports agency, marketing in business, business development, as well as sports management and administration roles. Postgraduate study and graduate management training schemes are also viable options. Recent graduate destinations have included:

  • Sports Marketing Agent, Pitch International LLP
  • Sponsorship Co-ordinator, Three Counties Showgrounds
  • Rugby Player Representative, Inside Rugby
  • Events & Hospitality Manager, Sweetspot Group Ltd
  • Travel Operations Executive, Gullivers Sports Travel
  • Commercial Manager, Sahara Force India Formula One Team

Is there a sandwich year option?

Four years full-time (five years with sandwich year)
How to apply for this course

Entry Requirements

GCSE | A minimum of 5 GCSE A* to C, (or 9 to 4 where numeric grades are being awarded), including English Language and Mathematics 

All applications for the Foundation year will be considered individually, however evidence of previous relevant study at level 3 (i.e. A Level, BTEC etc) is required.

We welcome students with equivalent qualifications, including Access and the International Baccalaureate. Contact the admissions team to discuss.

We may interview mature applicants and those with non-traditional qualifications.

Previous learning towards a university-level qualification or relevant work experience may count as credit for this course. Please contact our admissions team.

Why study Sport at Hartpury University Centre?

Choosing Hartpury for your sport degree means studying in a unique environment that’s as close as it gets to a professional sports club with access to outstanding facilities on a 360-hectare specialist campus.

You’ll have countless opportunities to take insights from the classroom and apply them on site, working with elite athletes across Hartpury’s 10 sports academies, and to gain work and real world experience thanks to our long-standing partnerships and network of contacts with major sports clubs, organisations and governing bodies.

Every aspect of our specialist campus is designed to equip students with the skills, knowledge and experience they need to open the door to their dream career, while providing exceptional opportunities to develop as an athlete and to enjoy a wide range of recreational sports and activities.

Our sport graduates will use their qualifications in many ways; using the experience they gain at Hartpury to move into jobs in sport coaching, teaching, performance, therapy, strength and conditioning, business and media throughout the UK and internationally

Key information

  • University Finance

    The cost of studying can quickly mount up and our finance team can offer confidential advice on budgeting, information on bursaries, loans and grants, and help you explore what you are entitled to. For information on everything student finance related, click below. 

    You can contact the office by email studentfinance@hartpury.ac.uk or by phone on 01452 702189 or 01452 702190.

    find out more
  • Tuition Fees

    Fees for September 2018 entry

    UK: £9,250
    EU fees: Will remain the same as UK students, £9,250
    International: £12,000
    Please contact us to discuss part-time fees 

    EU students starting this course in Sept 2018 will be eligible to apply for UK student loans for the duration of their course. 

  • University Accommodation

    Whether it is your first time away from home, or you’re a seasoned traveller, there are options to suit you and your lifestyle while studying at Hartpury. 

    You’ll be part of a vibrant and international community of students of all ages, and from many different cultures, who share their experience of life at university together on one campus.

    We have a variety of options to suit different tastes and budgets. Whether you choose to live on or off campus you’ll get the same high standards of facilities and support. You can check out your options by clicking below. 

    Find out more

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  • FdSc Sports Coaching

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  • BSc (Hons) Equestrian Sports Science

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Thinking of postgraduate study at Hartpury?

Hartpury University Centre has an outstanding postgraduate employment history of 100% and is skilled at supporting students to progress both their interests and career aspirations. Offering postgraduate qualifications in Equine, Sport, Animal and Veterinary Physiotherapy, Hartpury provides a unique postgraduate experience.