£10,000 winner of business competition backed by Hartpury is unveiled


The winner of a £10,000 business investment in a new Dragons’ Den-style competition launched at Hartpury, has been announced.

Deborah Flint, producer of Cinderhill Farm’s sausage roll and ‘Foggy’ pasty, has secured the five-figure investment, a free one-day business seminar at Hartpury, and an exclusive product listing in all 52 Midcounties Food stores in Gloucestershire.

It follows her success in The Midcounties Co-operative’s inaugural Food Glorious Food competition, which was officially launched at Hartpury in December.

Aimed at inspiring fresh enterprise among food and drink producers in Gloucestershire, it was run in conjunction with Hartpury University and Hartpury College, Folk2Folk and The Growth Hub.

Deborah was crowned victorious after impressing the judging panel, which included TV presenter Adam Henson and Gloucester Rugby legend Phil Vickery, with Cinderhill Farm’s ‘Sausage Roll of Exceeding Enormity’ and ‘Foggy’ pasty.

The cash injection and exclusive product listing will form part of the Midcounties Best of our Counties range.

Deborah, from St Briavels in Lydney, will also receive business development support and mentoring, as well as a marketing package to help launch them into the stores.

Deborah was one of 10 finalists to pitch to the judging panel, all of whom receive listings in Midcounties’ stores in the county, as well as a free, one-day business seminar at Hartpury University and Hartpury College.

Russell Marchant, Vice-Chancellor of Hartpury and Principal of Hartpury College, said: “We’re proud to have supported the Co-Op Midcounties’ Food Glorious Food campaign showcasing Gloucestershire’s wide range of high-quality food and drink producers.

“We have some of the best food and drink producers in the country, in Gloucestershire, many of whom provide successful placement opportunities for our students.

“Congratulations to Deborah on securing the £10,000 business investment and to all the other finalists who secured a free one-day business seminar at Hartpury and an exclusive product listing in Midcounties Food stores.”

Speaking about the win, Deborah said: “The competition has been such an exciting process and it was fantastic to meet all the judges on the panel, who are all incredibly inspiring.

“We’re proud to be flying the flag for Gloucestershire food and drink producers and proving that farming still has a huge role in the community here.”

Phil Ponsonby, CEO at The Midcounties Co-operative, added: “The standard of entries was incredibly high, and Deborah’s stood out to us as an innovative and delicious product.”

Picture: Deborah Flint with Phil Ponsonby, CEO at The Midcounties Co-operative

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