Sports and business specialists to share industry knowledge on world stage


Sports and business specialists from Hartpury University – among the UK’s premier sport and education settings will share their knowledge and expertise with a global audience at an online festival of business and innovation.

Tom Radcliffe, the Director of Elite Sport at Hartpury, will chair an authoritative panel including Michael Green, Programme Manager for BA (Hons) Sports Business Management at Hartpury, as part of the upcoming Business Insights events programme.

The panellists, who will also include Paralympic gold medallist Andy Lewis MBE and Hartpury graduate and Paralympian Mel Nicholls, who set a world record for handcycling the length of mainland Britain, will focus on the similarities and comparisons between the mind-sets required to be successful in business and elite sport.

The free virtual event will be broadcast online on Thursday 19 November – the second day of the two-day festival. To register for tickets, click here.

Tom Radcliffe, who has worked at Hartpury for more than a decade, is responsible for the management of Hartpury’s sports academies, providing inspirational leadership to the academy directors and their respective staff.

He has a lead role in ensuring the continued development and success of Hartpury’s 10 elite sports academies and dual career athletes.

Tom Radcliffe said: “Hartpury plays an important role in setting our student athletes up for a career outside of sport.

“A dual career understanding of sport and business helps achieve goals, targets and ambitions. With numerous business partners that we work with, we are looking forward to this event.”

The BA (Hons) Sports Business Management degree at Hartpury provides students with opportunities to immerse themselves in the business side of sport, including sponsorship, events and entrepreneurship.

For the duration of the course, students are registered as a student member of CIMSPA (Chartered Institute for the Management of Sport and Physical Activity), which provides them with access to a whole network of business-related benefits, including courses and data. 

Programme Manager Michael Green said: ““I’m really looking forward to contributing to an engaging, informing and impactful discussion at Business Insights and provide ideas to help further enhance a vibrant and successful business community.

“In the present trading environment where businesses have taken the most significant impact that anyone can remember, there has never been a more important time to understand why we need to keep focused, motivated and prepared to take the realistic steps we need to achieve our goals.

“As we explain to our students, there are extremely important lessons that you learn from sport that you can successfully apply to running a business, whether that’s a new start-up company or a multi-national company.

Hartpury works with more than 2,000 businesses across its extensive range of degree and diploma courses in sport, animal, agriculture, equine and veterinary nursing to help its students find the right work placement opportunities, to prepare them for their future careers in their chosen industry.

Alongside their academic studies, students at Hartpury looking to set up their own business can receive support from its Enterprise Launchpad, which provides access to professional advice, specialist resources and a network of successful entrepreneurs.

Sports students at Hartpury also benefit from its partnerships with professional coaches, clubs, national governing bodies, and schools and universities to help them achieve their sporting ambitions.

Hartpury’s new £8.8 million Sports Academy includes a including a biomechanics laboratory, a rehabilitation suite featuring an anti-gravity treadmill, and a human performance laboratory with an altitude chamber, and a sports hall.

As well as running Hartpury University RFC, Allianz Premier 15s club Gloucester-Hartpury Women's RFC and Hartpury University FC, Hartpury is the training centre for Gloucester Rugby and has strong relationships with England Rugby, Cheltenham Town Football Club, Bristol Rovers Football Club, GB Rowing, Exeter City Football Club, Pentathlon GB and Olympic champion equestrian coaches and athletes.

Picture: Michael Green (left) and Tom Radcliffe

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