Sports Business Hub

Sports Business Hub

Shaping the future of industry professionals

The Hartpury Sports Business Hub, managed out of the Department of Sport and Exercise Science, provides students and staff the opportunity to engage with key local and regional sports organisations to complete live briefs and real-world research consultancy. This project is part-funded by the UK Government through the UK Shared Prosperity Fund.

The Hub currently provides access to a range of organisations including Active Gloucester, Sport Wales, Bream RFC and Gloucestershire County Cricket Club as well as multinational corporations and independent businesses.

Meet the team

Michael Green MA, BA (Hons), PGCERTHE, SFHEA

Programme Manager, BA (Hons) Sports Business Management

Michael Green

Alex Kay, PhD, MSc, BA (Hons), PGCert, SFHEA

Senior Lecturer in Sports Business Management

Alex Kay

Shaping the future

Sport organisations benefit from having access to a postgraduate student for digital marketing, social media management, research and consultancy purposes while students boost their employability, expand learning and networks, and gain real-world experience.

How can the Hub support my organisation?

The Hub offers the following support services to sport organisations in Gloucestershire and across the UK to boost your resources, provide valuable insight and intelligence - and save money.

We offer tailored digital marketing and content creation support for your organisation across a multitude of channels including Instagram, TikTok, Facebook and Twitter. This student-led service has been designed to help your organisation implement a new strategic direction and provide support to your in-house marketing department.

Benefit from 150 hours of valuable work experience. Each undergraduate student placed within your organisation could help support you across a wide range of topic areas. Work placements greatly increase the chances of our graduates securing graduate level jobs and offer valuable experience and insight into industry.

Do you have an area or idea that you’d like a master’s student to explore for your business? Our sport students engage in a ‘live’ project that helps organisations conduct research into key areas of business development or evaluation, providing data and feedback aligned with project aims and objectives.

Our coaches are adept at planning and delivering high-quality sports and physical activity sessions to a wide range of audiences including Primary and Secondary schools. Our student coaches study on a professionally recognised course that has accreditation from the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).

We also offer bespoke evaluation and learning support to help organisations understand the value and impact of their work. This may be through tailored impact evaluation strategies and training programmes that will enhance your organisation's delivery capacity and capability.

Attend a workshop

Our one-day workshops, funded by the Shared Prosperity Fund, are offered online or face-to face across Gloucester depending on individual business needs. Our activities are thoughtfully designed and delivered to be inclusive and personalised for all participants.

Rider Performance

A unique sporting partnership

Transforming the lives of underprivileged young people in Bristol.

A unique sporting partnership between Empire Fighting Chance, Gloucestershire County Cricket Club, Bristol Rovers Football Club and Hartpury University has the power to transform people's lives in Bristol thanks to the RISE project.

Aimed at individuals not in education between the ages of 16 and 24, the Bristol-based RISE (Reform and Interceptions through Sport) programme aims to upskill and boost the employability of young people.

Latest partnership signings

By partnering with the Sports Business Hub, you could help shape the future of industry professionals and be part of the development and growth of Gloucester sport.

  • Active Essex
  • Active Gloucestershire
  • Gloucestershire County Cricket Club
  • Hockey Wales
  • Sport Wales
  • Strength and Conditioning Academy
  • System in Sport
  • Train as One
Annie Taplin
“The course itself was fantastic, I had such a keen interest in business and such a passion for sport, so being able to contribute the two and do a practical business degree was perfect. The lecturers really cared about you and how well you did, and made it so much easier for you.”
Annie Taplin
BA (Hons) Sports Business Management

Calling all MSc sport students!

Top 5 reasons why you should do a Sports Business Hub placement

  1. Enhance your career prospects
  2. Expand your network
  3. Discover the real-working world
  4. Increase your passion for your chosen sport
  5. Be part of the development and growth of UK sport

Contact us

If you’re a business or a student who would like to find out more about the opportunities available, we’d love to hear from you.