Alex Kay

Career Overview

Programme Manager (MSc Sport Management), senior lecturer and chair of the Hartpury Sports Business Hub. My research output focuses on services marketing, digital marketing, consumer psychology and social media within sport. Additionally, I have been awarded a national award of Collaborative Award of Teaching Excellence by Advance HE. I have been at a wide range of Universities across the U.K. developing partnerships at Northampton, Birmingham, and Worcester University.

Teaching and supervision

• Research in Professional Practice (level 5)
• Sports Facilities and Hospitality Management (level 5)
• Sport and Social Media (level 6)
• Digital Media and Marketing in Sport (level 7)
• Sports Business Consultancy Project (level 7)

Research interest

• P.I Gloucester Shared Prosperity Funding £116,000 
• P.I Active Essex Evaluation Group (2021) £100,000
• Essex Local Delivery Pilot Evaluation Partner (2021) £100,000
• Collaborative Award for teaching excellence 
• Kay, Alex and Ross. Catharine (2021) Developing Front-Line Employees to Manage Negative Customer to Customer Interactions in the Retail Industry: Lessons for Human Resource Development in responding to COVID-19, Journal of Human Resource Development: Practice, Policy and Research (In press).
• Nicholls, R. and Kay, A. (2019) Understanding the Scope of In-store C2C Influence in Retailing. Academy of Marketing 2019, London, UK.
• Advancing the evidence and understanding of Sport through social change through collaboration. Harris, K. Kay, A. and Shearn, K. (2023).
• A New Element Of 'Transfer' That Football Academies Need to Embrace. Green, M, & Kay, A. (2023)

Professional memberships

• Digital Marketing Institute
  
• Senior Fellowship Advance HE

See also...