Emily Tate

Qualification & subject:
Undergraduate BA (Hons) Sports Business Management
Events and Marketing Executive - GP Management

A First-Class Honours Sports Business Management graduate, Emily Tate is currently working as an Events and Marketing Executive at GP Management, a company specialising in corporate experience and adventures.

“I was just sixteen when my parents dropped me off at Hartpury College with my horse Remy. It was a really big thing for me to leave my Sussex home to study and have sole responsibility of the care of my horse before and after lecturers - but I just knew Hartpury would be a good fit for us both, and I was right.”

Emily's Hartpury Experience

“In my first year I really had no idea about where my studies might take me. My love of horses almost took me down an Equine Management path, but after studying a module on sport and social media, I could see different avenues within the sports industry opening up before my eyes and so I continued my Hartpury studies by enrolled on a BA (Hons) Sports Business Management degree.

I spent the next three years immersing myself in the business side of sport, studying events, sponsorship and entrepreneurship and loved every minute of it.

I firmly believe I did better at Hartpury than I would have done at a larger, city-based university. The smaller class sizes and more one-to-one teaching support suited my style of learning.

I was lucky enough to have fantastic lecturers. Mike and Alex were just brilliant the whole way through, but especially in my final year supporting my dissertation entitled ‘How Formula 1 utilise social media platforms as part of their sponsorship and marketing strategy to grow brand equity.'

They went the extra mile, always available for advice and extra encouragement when needed and I wasn’t the only one that felt like that. Alex and Mike really supported us all to do our best.

Graduation day was special for me and a very proud day for my whole family. I never thought I would get a First degree. Up until I joined Hartpury, I felt I was always average. The combination of extra contact hours and committed support for a subject I was passionate about really helped me to shine.”

Developing Industry Connections

“I started following GP Management, a company offering luxury events and corporate hospitality and entertainment packages for F1 sponsors and consumers on Instagram. When I saw they were offering a three-month internship, I quickly applied and started working for them in September last year, a post which has subsequently become full-time working in their London office.

I am currently busy taking it all in and learning a lot about how an event comes together from a really great team. We’re off to Monaco for the Grand Prix and then then in July we are hosting our annual Grand Prix Ball prior to the Silverstone Grand Prix – I literally can’t wait!

It’s funny where life takes you…

Last year whilst working part-time at the White Company, I was sad to miss the final F1 race, but fast forward a year and I’m in Abu Dhabi supporting a hospitality event with Lewis Hamilton.”

More information about the BA (Hons) Sports Business Management degree can be found here.