Michele Jordan

Qualification & subject:
Undergraduate BA (Hons) Sports Business Management
Sports Marketing and Sponsorship Agency

What I do

I work for Pitch International LLP - a leading sports marketing and sponsorship agency that specialises in the representation of media and partnership rights on behalf of many prestigious organisations within global sport. I work in the commercial department and it is my role to negotiate these rights with a range of clients, from football clubs like Southampton and Atletico Madrid to cricket and motorsport organisations. This involves communicating with these clients on a daily basis and making sure they are happy with the direction we’re taking. I can be involved in anything from playing a part in the creation of branded shirts to the coordination of promotional videos. I also help conduct market research into specific sectors of the sport industry and that helps us to identify potential new leads for the future.

How Hartpury University has helped me in my current role

The knowledge I gained from the business modules on my course and the fact I was able to conduct my own research around my own interests and job ambitions have been the foundation for me getting off to a great start in the workplace. Specific modules such as Events Management and Sports Sponsorship and Marketing opened my eyes to areas of the industry I had not previously considered. What I learned on those modules and the experiences I gained at Hartpury University now play an important part in my work life.

My advice to students and graduates

All experience is good experience and I’d recommend getting as much of it as you can, preferably making it relevant to the kind of positions you’re interested in applying for! Before the Rugby World Cup 2015, I never considered that I would be an integral part in the delivery of an iconic international sporting event. It was truly unforgettable and certainly contributed to me securing the role I am in now.

The best thing about Hartpury University

Definitely the friendships I made that I am certain will last a lifetime. These connections have been so beneficial in securing employment and it’s difficult to really understand the value of this until you enter the workplace. This goes beyond my fellow graduates and includes the lecturers and staff who I have called on multiple occasions for references or advice. There aren’t many places you can combine your passions and hobbies with study and Hartpury University offers this balance perfectly.

My experiences at the Rugby World Cup

I was responsible for more than 50 official travel and hospitality agents from across the world throughout the tournament. This involved managing travel agents’ requirements in the build-up and throughout the competition, contracting new agents, meeting sales requirements and approving marketing materials that we could use. It was an unforgettable experience and I am certain that I wouldn’t have secured my current role without it.